Why AMP : Benefits, Limitations & Next Step
E-commerce focuses on creating an enjoyable shopping experience for customers which suits their online shopping behaviors. To ensure user delight and pleasant shopping, every online brand molds the way they market to their potential customers. Off late, the drastic change in adoption of mobile technology has triggered the need to streamline mobile shopping experiences. Realizing the need for mobile-optimized sites, Google introduced “Accelerated Mobile Pages” (AMP) to set web pages which load faster on mobile devices. In short, AMP was initiated to assist publishers and online brands to fasten load speed and avoid waiting time . Why AMP for E-commerce? Speed is an integral part of web page designing. Slow and longer loading time may force users to leave a page. As quoted by KISSmetrics, “ about 40% of people will abandon a web page that takes more than 3 seconds to load.” It is hypothesised and proved that a site which earns $100,000 per day, may cost $2.5 million...