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What is eCommerce Conversion Rate Optimization (CRO)

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Conversion Rate Optimization is a data-driven discipline  to increase the percentage of users who perform any desired action on a site — the ultimate solution for eCommerce revenue lift. CRO is the most common-sense solution to increase Top-Line revenue in eCommerce without spending another $0.01 in marketing. This is eCommerce Conversion rate optimization . CRO   focuses on not just increasing the no: of orders per visit (conversion) but also on attaining maximum Revenue & Profits while providing a Memorable User Experience. Accurate & Personalized Conversion Rate Optimization is required to ensure your eCommerce brand successfully captures every single KPI. With CRO, you can ensure your eCommerce Website is the one that reaches its highest revenue potential. Without CRO, you fall short of your revenue targets & end up draining resources (money, time, people) in  advertising campaigns . CRO targets the following objectives; an inc...

Why Magento is an ideal platform to growing eCommerce business

Why Magento is an ideal platform to growing eCommerce business Choosing the ideal platform to set your eCommerce venture can become a frantic session, which is that ideal platform, that houses all your business needs. While, going through these indecisive moments, a name that gets thrown around a lot is Magento. Believed to be the leader in eCommerce platforms, Magento comes in 2 versions - the free community edition and the paid Commerce Edition with better features and functionalities. Magento is a powerful open source platform that supports some 250,000 businesses worldwide. With a high number of functionalities and extensions, Magento has become the platform of choice for most online merchants. So, will you make yours a Magento company . Let’s look at some of the reasons why Magento tops the list as the most favored platform: Magento Community Where else will you get free expert advice from a multitude of knowledgeable developers, who have dealt wi...

Pros and Cons of Using BigCommerce Shopping Cart

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BigCommerce is one of the most popular full-fledged hosted eCommerce platforms to support any business. A brilliant SAAS product that comes with the best Bigcommerce customizable themes to help you build your store. The plan pricing varies depending on the extent to which you want to customize your store. Scale and grow your business considerably with a comprehensive set of features. However, due to the hosted nature, tweaking the code can be a laborious task. Sell, both digital and physical. Even catalyze the sales via in-built marketing tools. Over the years BigCommerce as established itself as a trusted option for some of the major brands, like Toyota, Schwinn, and Payless. Let’s take an in-depth look into what BigCommerce brings to the table: Third Party Payment – Pro Easily integrate to any payment gateway, like Paypal & Stripe without the hassle of any transactional charge. Often using a 3rd party payment gateway leads to a percen...

Advantages of Volusion over WooCommerce

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Each platform comes with its set of pros and cons. The decision to choose the one that is in sync with your business is a tedious process. Here we’ll draw parallels between the two widely used platforms Volusion and WooCommerce and see how Volusion holds the edge in some areas. WooCommerce due to the open source nature is a free eCommerce platform and can be customized. Turn your WordPress site into an exhaustive business by incorporating the WooCommerce add-on, besides the numerous other extensions available to customize the store and add more functionalities. Hosting is left to you, however. Volusion a fully hosted eCommerce solution that is easy to use due to the convenience of not needing any technical know-how of heavy coding. Also comes furnished with a range of tools to expand your site. Overall running costs of both will depend on how much you wish to enhance the website. Let’s look at some of the distinct advantages that Volusion holds over WooCo...

Set up tax rates on a Volusion Store

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Set up tax rates on a Volusion Store All eCommerce merchants have one thing in common, and that is the tax that is deducted per order from each state that they serve. As long as you are active and running orders, the Sales tax element is something that’ll concern you. As per the latest ruling States can now collect sales tax from any consumer for a purchase made from that state, which would then overturn the Quill law from 1992, that forbid states from levying any tax if you did not have a physical presence. Something that levels the playing field for brick and mortar stores. Each state has now proposed to remit its share of Sales Tax from an order meant for that concerned state. Besides the common tax, also called the uniform tax, you’d be paying order plus county specific taxes. This makes Tax compliance a major headache for every eCommerce store , as the processing and meticulous calculation involved to determine the exact tax for every sale, leads to lengthy spre...

Best responsive Magento themes

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Magento is home to millions of stores worldwide. From the free edition to the enterprise edition Magento delivers the most robust streamlined experience for any brand, ensuring that you make the most out of your business and the products listed. Get the desired support, scale the store to your liking, tune the site for best performance and witness ample growth in sales. Customers get the best UX/UI, and that’ll automatically improve conversion rates. Leading to an increase in orders. Optimize the store to your convenience with a plethora of features and catalyze your sales to the maximum. Browsing around the Magento web store , you’ll come across numerous vibrant themes and templates that’ll add another layer to your eCommerce portal. However, selecting the best responsive theme from that variety can be quite a task. Here’s listing some of the best responsive themes and its features for Magento: Porto A powerful theme, that combines the very best of u...