What is eCommerce Conversion Rate Optimization (CRO)

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Conversion Rate Optimization is a data-driven discipline to increase the percentage of users who perform any desired action on a site — the ultimate solution for eCommerce revenue lift. CRO is the most common-sense solution to increase Top-Line revenue in eCommerce without spending another $0.01 in marketing. This is eCommerce Conversion rate optimization.


CRO focuses on not just increasing the no: of orders per visit (conversion) but also on attaining maximum Revenue & Profits while providing a Memorable User Experience. Accurate & Personalized Conversion Rate Optimization is required to ensure your eCommerce brand successfully captures every single KPI.

With CRO, you can ensure your eCommerce Website is the one that reaches its highest revenue potential. Without CRO, you fall short of your revenue targets & end up draining resources (money, time, people) in advertising campaigns.
CRO targets the following objectives; an increase in Revenue per Visitor (RPV), Average Order Value (AOV), Repeat Orders (RO), Retention Rate (RR), Customer Lifetime Value (CLV). Further from this, CRO also focuses on decreasing Customer Acquisition Costs (CAC) & Customer Service Costs (CSC).
Regular CRO (Conversion Rate Optimization) plans, focus only on Conversions & not on the revenue of the eCommerce Store. As a result, they perform poorly & give disappointing results. On the other hand, our eCommerce revenue optimization plan focuses on Conversions, Revenue, & Profit. Also, marketing without CRO is silly. Thus, what you need is CRO marketing.
Thus, you need eCommerce revenue optimization — that’d help to bring about sizeable changes for your eCommerce store. eCommerce revenue optimization performs a 360o analysis of your eCommerce site. It figures out ways to not only optimize the buyer experiences but also make buying a memorable experience. Something that most businesses have a hard time dealing with.
Top CRO programs aim to provide a Clear Value Proposition, Increase Relevance, Build Trust, Increase Clarity, Eliminating Distraction, Align Expectations, Eliminate Confusion, Remove Friction, Amplify Desire, & Invoke Urgency. Conventional Conversion Rate Optimization packages do none of this & its most significant drawback is that it WON’T give the best Return on Investment (ROI).
We recognize the need for a strategy that’d accelerate your eCommerce revenue in no time. Thus, we created a robust CRO Framework, made up of the best modules to remodel your eCommerce store. These modules are Behavioral Analysis, Quantitative Analysis, Qualitative Analysis, Technical Analysis, Growth Analysis, Human Insight Analysis, and UI/UX Analysis.
It’s time to invest in a Holistic CRO program & not in any “run of the mill” conversion optimization programs — that rarely deliver.
We worked diligently to create this comprehensive CRO package, so your company will realize top revenue & profits that has evaded it all these years. Remember, Smart companies invest in basic CRO & the smartest in Virtina’s CRO. Be in the Smartest — conquer your industry & overtake your rivals with ease.

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