Ecommerce website design mistakes

Ecommerce website design mistakes

Ecommerce business needs to focus on providing the best customer experience if they wish to be profitable and successful. Often website commits design flaws, bugs, redirect errors, orientation faults and other such mistakes that result in bad reputation and significant losses, some of which are irreversible.

Keep in mind that everything on the internet stays forever, once it gets out that your site doesn’t honor user experience with a clumsy user interface, word of mouth will take it forward. Here we will look at some of the most common mistakes committed by eCommerce websites.

Image Quality

Sites skip images or worst dilute their quality and dimension. From thumbnails to Carousels and even corresponding product images, you need a crisp, clear image to accompany the product title. This is an essential thing you could incorporate on a site, and it serves the best. Attractive images against a proper background assist the customer in the decision-making process, and in-turn transfers to a mammoth order.

Product Descriptions

Separate yourself from the competition with the use of detailed product-specific descriptions that cover the product in its entirety. The site’s often shelf the pivotal elements of a commodity and state ambiguous details that confuse the reader. Invest in meaningful copywriting and improve the user experience. Customers base their decisions around this elaborate engaging info.

Checkout

Extended checkout becomes tedious for a customer that has just spent hours researching his favorite item and wishes to exit ASAP. However, he is greeted by some endless form with numerous blank fields and filling them would lead to more time wastage. To get stumped like that proves a hindrance and leads to a sudden halt which ends with abandonment. Reduce the checkout process to taking the address, shipping and payment.

Customer Support

Site’s that avoid listing contact information tends to go for losses in the long run. Customers are less inclined to buy from a place that does not entertain their grievances or queries, which may include after sale questions.  Don’t fall into the loop of denying customers a valuable channel to reach you. Knowing, you are available the customer will consider placing an order.

Mobile interface

Common negligence of a lot of ecommerce stores is not focusing on mobile enough. More users are using mobile devices; thus, it is in favor of every eCommerce retailer to adjust to this, to sustain themselves for the long run. Skipping this means all the traffic from here goes to your competitor. Create a mobile responsive interface fast and net the traffic from these devices.

Payment Options

Consumers keep different preferences when it comes to which payment processor they trust. As such every site must take it upon themselves to cater with a host of payment gateways. Adding another, diversifies payment options and give international customers an opportunity to place orders as well. The key to expansion is drawing a diverse community and growing your customer base.

Search Option

The joy of arriving at your favorite product, via a simple search is unprecedented. Fine tune this functionality to get to land on the product sooner, instead of having to navigate the categories. Ignoring this feature may reduce your organic traffic. Make it accessible and ensure the results are as accurate as possible.

Loading times

One the biggest design error is not timing your site pages correctly. Retention times have come down considerably in recent years; users don’t want to spare another second on buffering. If your site fails to load in the first 4 seconds, your customer’s will drop, which brings down conversions and then effects the sales in a significant way. Identify areas where you site lags and work to improve them.